Udemy is definitely one of the best platforms on the internet for instructors to showcase their expertise and reach out to students who are interested in their courses from all around the world. The leading online education platform comes with built-in marketing tools for instructors. You can actually let them do all the marketing, leveraging their existing user-base. This way, you don’t have to pay for the hosting, domain registration or advertising like you would if you decided to go ahead and create your own website to sell your courses online.
While this may sound awesome, the thing is, when you let them do all the hard work, the platform will get quite a significant cut of the sales. But, of course, there are ways that you can actually make the most of this platform, and get more students enrolled in your courses on Udemy.
So, where to start? Let’s dive into it!
Find Ways to Overcome the Competition.
When you’re competing against dozens of other instructors on Udemy with 5-star reviews from hundreds of students, the chances of your fresh-new Udemy course to hit the first page are quite low. So, how do you overcome the competition and become a successful teacher on Udemy?
1 - First things first, make sure you clearly lay out what your course has to offer.
The title of your course and its description is where you need to clearly state why an individual should enroll in your Udemy course instead of all the other available options on the platform. Your course description should be both promising and convincing. You should better give your students a good reason to pay for your course. Make sure there are no typos or grammatical errors on your course page. Remember, your students see you as an authority in a given area, so you need to be careful about how you showcase your knowledge on this platform. You may actually consider finding a professional copywriter to help you set-up your Udemy profile from scratch.
2 - Target non-English speakers on Udemy.
Considering the platform has more than 57,000 instructors and courses in over 65 languages, it’s absolutely a great idea to have your Udemy course translated into other languages. Even when you’re just getting started on Udemy in quite a saturated niche, you can actually overcome your competition by publishing your courses in multiple languages. If you want to add subtitles to Udemy course, reach out to us for a free quote!
While there might be hundreds of alternatives to your Udemy course, they are probably solely targeting English speakers. It can be a great opportunity for you to stand out from the crowd by providing subtitles in another language like French, Portuguese, German, or Russian. Remember to work with a professional Udemy course translator when you’re translating Udemy courses!
3 - Optimize your course page to make yourself visible.
Make sure you include keywords with a high search volume in your course description and title. But, how do you find them? You can use tools like AnswerThePublic or Ubersuggest to get started. Google’s autocomplete can be another powerful tool to do that. You can also do this manually and try to think like a potential student of yours.
What would you type in to find what you’re looking for on Udemy? What keywords would you come up with? Let’s add them to your course page and make your course more visible on Udemy!
4 - Keep your students engaged.
Your Udemy course must be as engaging as possible. Look around and see what other teachers on Udemy are doing good and try to figure out how you can actually make your lessons more entertaining than theirs. Remember that students on Udemy often tend to pay for interactive courses with over +10 hours of video content. So, if your course consists of just a PDF file and a 10-minute explanatory video, your potential students may not that as interested in paying for it.
Offering lifetime access to future updates to your Udemy course can be a great idea! This way, you can stand out from the crowd and promise something that many of your competitors don’t.
5 - Make sure to keep your course up-to-date.
Think about it. You’re about to purchase a course on Udemy and you have two options. They both seem promising but the first one was actually published in 2017, while the latter was in 2020. Which one would you prefer? Especially if the course is on, let’s say, search engine optimization, where there are several updates every single year? Of course, you’d go for the second one, unless it comes with a poorly-written title and a description full of typos.
Speaking of typos, here at Cevir.io, we provide proofreading services for Udemy instructors who are looking for ways to succeed on Udemy, just like you! We work with a team of professional translators in 25 languages, including Turkish, Greek, Arabic, Georgian, and Polish.
To become a successful teacher on Udemy, you should think out of the box. It’s not always easy to hit the first page right away after you’re done with creating your first course. Remember that all the top-rated courses had 0 students enrolled, just like yours at some point.
So, why are you still waiting?
Now that you’ve created your first course on Udemy or you’re about to do that soon, have your course content translated into different languages to get more visitors to your course page and increase your chances of getting more students enrolled in your courses!
We help instructors like you make the most of Udemy with our Udemy subtitling service.
Contact us today for your Udemy course captioning needs!